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Neighborhood Target specific neighborhoods based on Age of Home, Location, Competitive Situation, etc.
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Purpose: Communication with a specific neighborhood based on age of home, attempt to “own” a particular neighborhood in terms of brand, competitive response, or appeal to neighborhood pride/identity. Options: Carrier routes often deliver a specific neighborhood, so can be an efficient means to target in groups of about 400. Printed Piece: Card, brochure, or miscellaneous printed traditionally, or utilize on-demand digital printing for each neighborhood. Typical Quantity: 500+ Time-Phased Delivery Available: No. Launch Requirement: Graphic design completed |
