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Geographic / Demographic Within a radius of an address… Target by Age, Income, Education, Children in Home, Personal Interests, etc.
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Purpose: Communication with a targeted audience based on personal or family characteristics, but blending distance from location as a criterion. Options: Possibilities include age, income, education, children in the home. Lifestyle selects are also possible including interests and hobbies. Some lists can also include “known responders” to direct mail. Radius can be varied to affect number of potential recipients. Printed Piece: Card, brochure, or miscellaneous. Typical Quantity: 1000+ Time-Phased Delivery Available: Yes. Launch Requirement: Graphic design completed |
