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Demographic Target by Age, Income, Education, Children in Home, Personal Interests, etc.
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Purpose: Communication with a targeted audience based on personal or family characteristics. Goal is efficiency; sending to those likeliest to have interest. Options: Possibilities include age, income, education, children in the home. Lifestyle selects are also possible including interests and hobbies. Some lists can also include “known responders” to direct mail. Printed Piece: Card, brochure, or miscellaneous. Typical Quantity: 1000+ Time-Phased Delivery Available: Yes. Launch Requirement: Graphic design completed |
